Successful design is graphic communication that engages the user.
All design is communication.
Creating great design solutions and products means creating successful communication by integrating all aspects of branding, design, usability and desired function.
Whether it’s an app, a website or a piece of paper does not matter. Communication with the user is determined by the quality of the design. Whether in digital or print, a successful designer translates the original intend into a design, user interface and user experience that catches, captivates and communicates with the user.
